AVEDA
While at Digitas, we pitched to Aveda Corporation, a global
plant-based cosmetic company.

An area in the design that we proposed was an e-postcard section that I had designed.

Keeping with the "natural" and almost zen-like aspect of the company, I chose to have one prominent callout with a striking image of plant life and an
uplifting quote.

The users could then add their own message and send to a friend.