Healthcare · Digital Designer, Website UX & Digital
HearingLife
As Digital Designer for one of North America's largest hearing‑care providers, I design and maintain HearingLife.com and the Campaign for Better Hearing — landing pages, campaigns, and brand touchpoints — balancing brand consistency, accessibility, and conversion across a very large site.
HearingLife.com — homepage hero.
THE CHALLENGE
Consistency at scale
A national healthcare site with many campaigns and audiences needs to stay on‑brand, accessible, and clear everywhere at once.
THE APPROACH
Design for testing
Flexible page layouts that balance brand, accessibility, and conversion — built to support ongoing A/B and multivariate testing with the global team.
MY ROLE
Design + build
UI design, layout, asset production, and HTML/CSS implementation in Sitecore, collaborating across marketing, development, and analytics.
Selected work
