ACT® SELL SHEET – DRY MOUTH



Project:

Create a dedicated ACT® Dry Mouth sell sheet for use at conferences and potentially kits.

Key Message:
ACT® has a full suite of dry mouth products to protect and soothe at-home or on-the-go with a fluoride rinse, two gum flavors and two lozenge flavors.

Created the product lockups in Photoshop and combined the splashes of water as well as the bubbles and mint in the InDesign layout.

Collaborated closely with the copywriter to ensure that all messaging worked well for this sell sheet.

ACT® SELL SHEET – ANTICAVITY



Project:

Create a dedicated ACT® Anticavity sell sheet for use at conferences and potentially kits and introduce two new SKUs

Key Message:
Feature the line of Anticavity rinses with focus on the NEW [teen] rinse SKUs.

Created the product lockups as well as the berries and mint sprig in Photoshop. Designed the layout for the sell sheet in InDesign.

Collaborated closely with the copywriter to ensure that all messaging worked well for this sell sheet.

ACT® KIDS SELL SHEET – PEDIATRIC

Project:
Create a dedicated ACT® Kids sell sheet for use at conferences and potentially kits and introduce two new SKUs

Key Message:
Feature the line of Anticavity rinses with focus on the NEW [teen] rinse SKUs.

Created the product lockups as well as the berries and mint sprig in Photoshop. Designed the layout for the sell sheet in InDesign.

Collaborated closely with the copywriter to ensure that all messaging worked well for this sell sheet.

ACT® COUPON PAD– ANTICAVITY



Project:

Create an ACT® Anticavity coupon pad for dentists to give to their patients

Key Message:
Feature the line of Anticavity rinses with focus on the NEW [teen] rinse SKUs.

Created the product lockups as well as the berries and mint sprig in Photoshop. Designed the layout for the sell sheet in InDesign.

AllerLife™ WEBSITE



Project:

Create a responsive website for the NEW AllerLife brand of allergy supplements

Key Objective:
Awareness, education, and trial are the primary objectives of Allerlife. Consumers will need to be educated on why they should try it, how to take it, and drive consumers to the coupon page/where to buy page for them to go and seek AllerLife in the Allergy OTC aisle or to purchase online.

Designed the website for mobile and desktop. Utilized key elements from the packaging such as the ingredient icons as well as the “ombre” leaf.

Made the main global palette purple with the secondary colors being green, orange and blue to coincide with the products Vitality, Energy and Sleep.

Made the spokescharacter, Ally, a prominent feature on each of the product pages as well as on the home page.

For full live site: AllerLife.com

ARM & HAMMER™ CAT LITTER – FELINE GENEROUS MICROSITE



Project:

Create a responsive microsite targeting people who are interested in the cause and love of animals.

Key Objective:
Grow brand love by thanking those that already support pet adoption and sharing ARM & HAMMER™ Cat Litter’s support in the animal shelter and adoption realm, and inspire consumers to Adopt and support local charities via Amazon Wish Lists.

Designed the website for mobile and desktop. Worked with the copywriter to perfect the message in the header as well as the rest of the page. Illustrated and animated the cats playing around the one-page site.

For full live site: armandhammer.com/en/FelineGenerous

ARM & HAMMER™ KID’S SPINBRUSH – COUPON ADVERT



Project:

Spinbrush needed an ad featuring their most popular Kid’s toothbrush – Paw Patrol – in support of the Easter holiday.


Key Objective:
Primary: Drive consumers to an in-store purchase of Kid’s Spinbrush.
Secondary: Drive consumers to an in-store purchase of adult Spinbrush, and/or replacement heads.

Designed this advertisement by first combing through stock images of the Easter Bunny. After finding one that fit the need, I then photoshopped it to be fluffier and holding an Easter Basket filled with eggs as well as the Paw Patrol Spinbrush family. I created the callout “Perfect for Easter Baskets” as well as the “spinning” background in Illustrator. I then proceeded to lay the ad out in InDesign.

ARM & HAMMER™ LAUNDRY DETERGENT with OXICLEAN



Project:

Design a Perfect Spread FSI for OxiClean with 5 coupons, 4 with barcodes, and 1 driving to a digital offer.


With so many products that needed to be featured as well as including their descriptions and their corresponding coupons, this was somewhat of a puzzle to put together without it becoming a jumbled mess. I created the bubbles and background in Photoshop and also edited the product packaging in PS. I then designed the entire ad layout in InDesign.

ABACUS CBD CLINIC- COUPON COLLATERAL



Project:

Develop marketing materials for CBD Clinic for in-office use to facilitate education and discussion with professionals and between professionals and their clients. Develop posters and brochures.


Key Objective:
Educate about the state of the CBD industry, Abacus company profile, and CBD Clinic products.

Designed the posters and brochures in InDesign pulling in elements that I edited in Photoshop and Illustrator. Even though the product is CBD Oil, I did not want to overwhelm the pieces with marijuana everywhere! I used small elements of cannabis leaves and on one spread of the brochure used part of their leaf logo. Because it’s an organic product, I felt that green that was found in their logo was the lead color for the palette which creates a fresh and natural feel.