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Digital · Art Director, PureRED

NJ Lottery — Holiday Scratch‑Offs

Holiday campaign for the New Jersey Lottery's seasonal scratch‑off games — a "gift‑able" angle ("Unwrap with a scratch") carried across a full set of digital display banners in every standard size.

Holiday scratch-off creative

Holiday scratch‑off creative — "Unwrap with a scratch."

Display banners

The holiday creative, sized for every standard placement.

500x500 banner
500×500.
300x250 banner
300×250.
300x600 banner
300×600.
728x90 banner
728×90 leaderboard.
160x600 banner
160×600 skyscraper.