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Client · Out‑of‑Home & Digital

New Jersey Lottery

As Art Director at PureRED, I worked on New Jersey Lottery campaigns across out‑of‑home and digital. Explore the projects below.

Art Directorat PureRED · Print & Digital

Projects

Super 50 campaign
Out‑of‑Home · Campaign

Super 50

"Jersey's Biggest Scratch‑Off Ever" — the 50th‑anniversary launch across billboards, transit, and c‑store.
Holiday scratch-offs
Digital · Campaign

Holiday Scratch‑Offs

"Unwrap with a scratch" — a full set of holiday display banners in every standard size.